Project Type: 2nd Year Copywriting Student Project
Client:
Creative Solution:
Client:
Aware.Org
Language:
Northern isiNdebele
Language:
Northern isiNdebele
Creative Solution:
The creative solve for the campaign is a 3 panel Instagram story, which depicts a teenage boy, holding a beer bottle to the side of his head in a suicidal gesture. This insinuates how the power to destroy his own future and dreams with alcohol, is in his own hands.
Credits: Creative concept and copywriting - Shamiso Mudzingwa / Mockups - Ndumiso Nyoni
Click the play button above to watch the animated video.
